Top 5 Beauty Retail Apps on iOS in South Africa, Q2 2021

In the second quarter of 2021, the performance of the top beauty retail apps on iOS in South Africa showcased a dynamic landscape, as revealed by Sensor Tower data. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users.

Maskscara demonstrated a gradual increase in weekly downloads over the quarter, starting at 47 and peaking at 96 by late June. Despite this growth in downloads, the app did not generate any revenue during this period.

For Think Dirty – Shop Clean, weekly revenue fluctuated, with a high of approximately $104 at the end of March and a subsequent dip, culminating at $57 by the end of June. The app's downloads showed a similar trend, beginning at 9 and ending at 19, with a peak of 50 in mid-April. Weekly active users saw a slight decline from 328 to 308 over the quarter.

BEAUTY BAY experienced minimal activity in terms of revenue, maintaining a consistent zero throughout the quarter. However, downloads varied, starting at 3 and ending at 23, with a notable surge to 62 in early May. Active users witnessed an increase from 88 to 130 in early May before settling at 90 by the end of June.

Shoppe LK did not record any revenue over the quarter but experienced fluctuating download numbers, ranging from 3 to 39. The app's active users increased from 13 to a peak of 48 in late May before decreasing to 18 by the end of June.

Lastly, the 7/24 Perfumes Shopping App also reported zero revenue throughout the quarter. Downloads remained relatively low, with numbers fluctuating between 1 and 30, while active user data was not available.

These insights into the top beauty retail apps in South Africa for Q2 2021 highlight varying trends in user engagement and monetization. For more detailed analytics and insights, visit Sensor Tower.